The 360 View

The Benefits of Inbound Marketing

Posted by Melissa Izor on Sep 25, 2018 3:39:00 PM
Understanding the mechanics of inbound lead generation


Things change. In many companies, Marketing and Sales departments used to be walled off from one another. First, Marketing would reach out to as many people as possible through advertising, direct mail and email, etc. Cold calls and spam emails were commonplace. And as soon as potential consumers showed interest in the company, they were immediately passed off to the Sales team to handle the rest—and hopefully close the deal.

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Topics: Inbound Marketing, Lead Generation, Buyer's Journey, Online Lead Generation

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